What are the survey methods to improve the accuracy of customer satisfaction? An explanation centered on a 5-point scale.
We will also introduce the benefits of conducting surveys using a 5-point rating scale and tips for conducting surveys!
A customer satisfaction survey is a study conducted to gather feedback from customers who have used a company's products or services, focusing on their satisfaction levels, intentions to repurchase, and opinions, in order to aid in problem-solving. One method for measuring customer satisfaction as an indicator is the "rating scale method." This involves providing options divided into five levels, such as "satisfied, somewhat satisfied, neutral, somewhat dissatisfied, dissatisfied," and asking respondents to select the option that best applies to them. Typically, scores from 1 to 5 are assigned to each response, and the average score is calculated to serve as an indicator of customer satisfaction. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
- 企業：マーケティングアプリケーションズ
- 価格：Other
